On September 1, 2013, Etisalat announced the Call to Entry for a flash fiction prize. While some believe that they meant to do something nice for smaller writers who do not qualify for the “mother” Prize for Literature which was announced earlier, in June, other more cynical observers alleged that the prize for flash fiction was simply a crutch for the prize for literature-helping with promoting and popularizing it, provoking interest and stimulating conversations around the Prize.
Whatever their reason(s), it was a good move and anything that helps along the cause of literature with money, prestige, exposure etc, is a good thing. £1000 worth of goodness. A smart tablet device worth of goodness. A published e-book, promoted online worth of goodness. All those for the winner. And £500, and a tablet for two runners up. What is not to like?
From an ‘insider’ point of view.
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